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The Year Isn't Won by Willpower—It's Won by Return

by Cory Reich
Jan 20, 2026
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Hello, Pure Intelligence Community!

Welcome to this month’s newsletter, where we explore the fascinating realm of The Identity Shift. By the last week of January, something quietly happens. The energy you had on January 1st starts to fade. Your routine wobbles. The early momentum softens. And for many people, this is where the year begins to collapse—not because they can’t start… but because they don’t know how to come back.

If that’s been your experience, I want you to hear this clearly:

You’re not broken.

Your problem isn’t discipline. Your problem is identity—who you believe you are when pressure hits.

This newsletter is an invitation to a different kind of change—change built on truth, not force. Not “becoming someone new”… but returning to who you already are beneath the noise: calm, clear, grounded, and honest.

In this edition, we’ll go beyond surface-level resolutions and into the soul-level shifts that make change inevitable. 

Specifically, you’ll discover:

Why resolutions fail
Most resolutions fail not because you lack willpower… but because they’re built on fear—shame, comparison, control—and fear-based change can’t sustain freedom. 

Why consistency isn’t willpower—it’s alignment
When your habits match your identity, you don’t need discipline. When your life matches what’s true, you stop fighting yourself. 

Why the script always wins (unless you rewrite it)
You don’t live according to your intentions—you live according to your script. 
And if that script says, “I’m inconsistent” or “I’m behind,” your goals become performance… not a path. 

The skill that changes everything: The Return
The year isn’t won by perfect days. It’s won in the space between drift and return. 

If you want to go deeper after reading, here are three simple pathways into the ecosystem:

·       Start with the book: The Transformational Power of Pure Intelligence

·       Go guided: begin with a Pure Intelligence Core Series Course or one of the Pure Intelligence Athlete Series courses to apply this work in your real life

·       Stay close: keep reading these newsletters as a steady training ground

(Keep reading—at the end I’ll show you exactly where to start based on what you’re facing right now.)

Let’s dive in!


Dr. Cory's PI Thoughts

    

This section is a quiet pause—a space to listen beneath the noise. These reflections are drawn from years of working with high performers and everyday people alike, all pointing back to the same truth: lasting change doesn’t come from force, but from alignment. Let these thoughts recalibrate your perspective, soften unnecessary pressure, and guide you back to what’s real.

1) Why do I fall off even when I really want change?

Because when you slip, your mind often turns it into identity:
“I’m inconsistent… I’m not built for this… maybe I’m not capable.” 
And then you don’t just fall off the routine—you fall off yourself. 

2) What does Pure Intelligence do differently?
Pure Intelligence doesn’t punish you. It restores reality:
You’re not ruined. You drifted. Now you return. 
No drama. No shame. Just truth.

3) What’s the most powerful identity question I can ask this year?
“Who am I when I’m not trying to prove anything?” 
That version of you isn’t a future fantasy—it’s your authentic identity beneath pressure and survival strategies. 

4) How do I know if my goal is rooted in fear or truth?
Ask: Is it coming from pressure… or possibility?
Because the energy behind the goal predicts the outcome. 

This Months Master Class

A practical roadmap for identity-based change

In this month’s masterclass, you’ll learn:

  • Why your identity—not your discipline—determines your consistency
  • How to recognize the exact moment you “drift” (and why that moment matters most)
  • The 60-Second Return: a simple reset that ends shame spirals and restores clarity
  • How to separate facts from story so your mind stops turning a slip into an identity
  • How to identify your old internal script (the sentence you keep living from)
  • How to rewrite that script from Pure Intelligence—truthful, grounded, repeatable
  • How to build a “return-based year” where progress is inevitable because you don’t self-abandon

 

(Note: Even if you’ve previously created an account for Pure Intelligence, a newsletter subscription is required to access the full newsletter and receive future email updates.)

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BE NOTIFIED WHEN BOOK IS AVAILABLE.

Thanks for your interest in Dr. Cory's new book. 

 

We'll send you an email when the book is released. The book will be available on Amazon, Audible, and Kindle by Mid-May 2024